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The Devices business, which Roku treats as a loss leader for the Platforms side of the house, had revenue of $118 million, down 16%, with the decline driven primarily by lower player unit sales and promotional pricing.—Todd Spangler, Variety, 30 Apr. 2026 Tesla’s European loss leaders include Norway, where sales dropped an astonishing 93 percent in two years, from 1,108 units in January 2024 to a measly 83 in January of this year.—Joe Wilkins Published Feb 18, Futurism, 18 Feb. 2026 The theatrical business has always been a loss leader.—Melanie Goodfellow, Deadline, 14 Feb. 2026 Tang said the chain’s U.S. stores may be operating as loss leaders to expand its global footprint, test the American market, and demonstrate growth to investors after its listing on the Hong Kong Stock Exchange last year.—Iris Kwok, Los Angeles Times, 24 Jan. 2026 See All Example Sentences for loss leader